What is conditional logic?

Conditional logic in automation flows refers to the use of if-then statements to automate decision-making based on certain conditions. In other words, it is a way to create a conditional branching flow in an automation workflow that determines what action to take based on certain conditions being met.

For example, in an email marketing automation flow, you might use conditional logic to determine which email to send to a subscriber based on whether they opened a previous email or not. The conditional logic might look something like this:

If subscriber opened previous email Send follow-up email A Else Send follow-up email B

This way, the automation flow can take different actions based on the specific behavior of the subscriber, leading to a more personalized and effective communication with the subscriber.

Conditional logic can also be used in other types of automation flows, such as chatbots, customer service workflows, and even in manufacturing processes. It allows for a more efficient and streamlined process by automating decision-making and reducing the need for manual intervention.

Check below example how to use conditional logic in Automation Flows?

In below example we placed conditonal logic based on zip code. Like if zipcode match with specific zip code then go to YES, else go to NO

You can use AND, OR conditions to meet your condition needs:

In this case every person who submit form having zip code as 06450 will go to YES part of the Flow

You can also add multiple conditions by just clicking on Add Condition button: